Two taps. Your first three moves.
Tell me what you are and what you need. I'll show you where I would start, in the exact way I scope real projects. No forms, no email, nothing stored.
24scenarios, written the way I scope real projects
3moves per scenario: channel, content, measurement
0forms, emails or data stored
Why these three
Every scenario follows the same logic.
01
A channel move
Where the first budget goes and what it lands on. Always paired with a page or a WhatsApp flow, never a bare ad.
02
A content move
The one kind of content that feeds that channel. Usually short-form, usually a real person on camera.
03
A measurement move
The number we will watch weekly, and the tracking needed to see it. Without this, the first two are guesses.
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Then the call
Send the moves on WhatsApp. I reply within a working day with questions, a fee range and a start date.
What I'll ask you next
- Your current monthly ad spend, if any, and which accounts exist.
- Whether a landing page, pixel or GA4 is already in place.
- Who can be on camera, and in which language.
- What a good month looks like, in one number.
What you'll get back
- A fee range, separate from ad spend.
- A first-month plan with three numbers to judge it by.
- A start date and what I need from you in week one.
- A clear no, if I'm not the right fit.