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Moments I made happen.

Real engagements only. Each one states what I actually did, and nothing here carries a number I can't back.

6engagements, 2017 to today

2countries: Egypt and the UAE

3disciplines on every project

0invented numbers or client names

Case study 01

Trust in two languages, in seconds.

Diwan Al Maani: a legal translation office that had to look as credible online as it is in court.

Law firms, courts and companies judge trust in seconds, and this office needed Arabic and English to feel equally native rather than one being a translation of the other.

ChallengeTrust in seconds, in two languages, with a clear request flowMy rolePositioning, page structure, visual direction, build, bilingual QAExecutionService-first structure · full RTL layout · QA on 390, 430, 768, 1366 and 1440StackNext.jsEvidenceLive screenshots in both languages on five breakpoints

BriefStructureDesignBuildBilingual QA

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All engagements

Six places I left a mark.

Filter by discipline, or open any card for what I actually did there.

Bilingual website · 2026

Diwan Al Maani Legal Translation

A legal translation office, online in Arabic and English with a full right-to-left design.

StrategyCreativeTechnology

Service-first page structure and bilingual positioning
Visual direction and a full right-to-left layout
Next.js build and QA on five screen sizes

My rolepositioning, design direction, build, bilingual QA.

ERP · CRM · HRMS

Enterprise system · with Digitmask FZE · 2025–2026

A Dubai government entity

An integrated system supporting digital transformation. Entity name withheld.

StrategyTechnology

Scope across three modules: ERP, CRM and HRMS
Development leadership and oversight, start to finish
Coordination between the entity and the delivery team

My roleled and oversaw end-to-end development.

Social media direction · 2025–2026

Digitmask FZE

Multi-platform strategy, paid social and Reels production for a Dubai technology company.

StrategyCreative

Multi-platform content strategy and calendar
Paid social campaigns and weekly creative testing
Reels production and a team of specialists

My roleSocial Media Director, leading a team of specialists.

Reels

Short-form content · 2023–today

Reels across three companies

Travel Link, Digitmask and Aumaven. Planning, scripts and production direction in Arabic and English.

Creative

Planning and scripts in both languages
Production direction and editing in Premiere and Audition
Content built to feed ads, not to live alone

My rolecreative direction and production oversight.

Travel Link

Full digital marketing · 2023–2025

Travel Link Relocation

Two years of SEO, SEM, email and paid media for a Dubai relocation company.

StrategyCreative

SEO and SEM operations, month after month
Email programmes and paid media across platforms
Reels and ongoing ad performance optimisation

My roleDigital Marketing Manager.

Aumaven

Lead generation · 2025–today

Aumaven Technologies

Integrated campaigns, organic content strategy and conversion testing for a Dubai tech company.

StrategyCreative

Integrated lead-generation campaigns
Organic content strategy and Reels
Conversion testing on pages and creatives

My roleMarketing Specialist.

Case study 02

One system, three modules.

A Dubai government entity: an integrated ERP, CRM and HRMS to support its digital transformation.

Delivered with Digitmask FZE. The entity's name stays private, so this page shows the shape of the work rather than screenshots.

ChallengeThree business functions that had to speak to each other, inside a public-sector processMy roleLed and oversaw development from scoping to deliveryExecutionModule scoping · delivery oversight · coordination between the entity and the teamConfidentialEntity name, data and interfaces are withheld on purpose

ScopeModulesBuildReviewDelivery

ERPOperations and resources

CRMRelationships and requests

HRMSPeople and payroll

One integrated system

Case study 03

Two years of the whole funnel.

Travel Link Relocation: running every digital channel for a Dubai relocation company, for two years.

Relocation is a high-trust, high-intent purchase. The job was to be found when people search, to follow up by email, and to keep paid media honest with the numbers.

ChallengeBe present at the moment of intent, in a competitive city, every monthMy roleDigital Marketing Manager, owning SEO, SEM, email and paid mediaExecutionSearch and paid operations · email programmes · Reels · performance optimisationEvidenceTwo years on the role, 2023 to 2025; account data stays with the client

SEOSEMEmailPaidReport

FoundSEO · SEM

Followed upEmail programmes

ConvertedPaid media · landing pages

MeasuredGA4 · Looker Studio

What you see here

Real companies and real titles, as on my CV.
What I personally did on each, in plain words.
Screenshots only where the work is public.
Dates, cities and tools you can check.

What you won't see

Revenue or lead numbers that belong to clients.
Names of entities under confidentiality.
Ratings, badges or testimonials I didn't earn.
Anything I can't show you the source for in a call.

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